Otto Media Grup Analyzes Brand Asset Misconceptions Contents hide 1 Summary 2 Introduction: Why the Duolingo Owl Deserves a New Discussion in the Marketing Industry 3 Core Conclusion: Influencer Is a Distribution Channel, Not Brand Equity Itself 4 1. Many Brands Mistakenly Believe That Influencers Are Assets, But the True Asset Is the Brand Itself … Continue reading Why Duolingos Owl Is More Important Than an Influencer?