Otto Media Grup Explains Four Misconceptions of the “Ride-or-Die” Community Summary:Peloton was once regarded as an ideal case of a modern community brand: it sold not only fitness bikes but also identity, coach relationships, content companionship, and a lifestyle. However, the growth difficulties of Peloton demonstrate that brand affinity does not automatically equate to sustainable … Continue reading Analyzing Brand Growth from the Peloton Stagnation