PT. Otto Media Grup And Sadewi Essential Care Jointly Host Matchmaking Summit 2026
May 29, 2026, PT. Otto Media Grup and Sadewi Essential Care jointly hosted the Matchmaking Summit 2026 at the Otto Media headquarters conference center in Jakarta. This event brought together local Indonesian KOLs, content creators, brand representatives, and supply chain partners to discuss digital marketing, the creator economy, brand growth, and future collaboration opportunities.
This event is a communication platform centered on connecting the creator ecosystem with commercial resources. Through content sharing, brand showcases, on-site experiences, and open networking sessions, the event builds a communication bridge among brand owners, creators, and industry resources.
During the theme sharing session, the team of PT. Otto Media Grup highlighted to the attending guests the development trends of the creator economy in the Southeast Asian market, as well as how brands can achieve more efficient connections with target audiences through the MCN system. At the same time, the team also showcased the practical experience of Otto Media Academy in talent cultivation, content creation training, and the application of AI tools.
As AI technology continues to transform the marketing industry, Otto Media has also shared its observations and application directions regarding AI Marketing. From improvements in content production efficiency, to support for creator commercialization, and further to automation of brand marketing, AI is gradually becoming an important component of the future marketing system.
The guests present at the event showed strong interest in the application of AI in the marketing field and engaged in active discussions on content creation, brand collaboration, and future industry trends.
Sadewi Essential Care: Making Fragrance a Part of Cultural Expression
As a co-organizer of this event, Sadewi Essential Care also delivered a special presentation on its brand fragrance series.
At the event, the Sadewi team introduced the guests to several perfume products under the brand and their design concepts, and shared the usage methods and matching techniques of perfumes in different scenarios. The content of the presentation not only focused on the products themselves but also delved into the relationship between fragrance and personal style, cultural expression, and lifestyle.
Compared to a traditional product introduction, this sharing session was more like an exchange on fragrance culture. The guests present not only learned about the design logic behind different fragrance notes but also further recognized the unique value of fragrance in shaping personal image through interactive discussions.
During the Q&A session, participants raised many questions related to brand operations, product positioning, and consumer preferences. The discussion atmosphere was very lively.
From Speech to Practice: Entering the Otto Media Live Streaming Center
In addition to the keynote sharing, another highlight of the Matchmaking Summit 2026 is the guided on-site tour of the live content production center of Otto Media for the guests.
During the visit, the guests gained an in-depth understanding of the actual operational process of TikTok live streaming, including aspects such as live streaming equipment configuration, content planning, product demonstration, host interaction, and the real-time sales conversion mechanism.
Many participants stated that this was the first time they had witnessed the complete process of a professional livestreaming room, from content preparation to the official live. Compared to merely discussing livestreaming trends, the on-site experience allowed everyone to gain a more intuitive understanding of the operational logic behind livestream e-commerce and content marketing.
The event also specially arranged a simulated live-streaming demonstration session, allowing participants to observe how professional hosts conduct product introductions, interact with the audience, and control content pacing. For many brand owners and creators, such on-site experience holds very high reference value.
Building Cooperation Bridges: Turning Communication into Real Cooperation Opportunities
Compared with traditional industry activities, the Matchmaking Summit 2026 places greater emphasis on creating tangible connections and cooperation opportunities.
During the event, multiple local Indonesian digital content creators, brand representatives, and supply chain enterprise delegates engaged in in-depth exchanges. Active discussions were held around topics such as content collaboration, brand promotion, product testing, channel expansion, and future commercial projects.
PT. Otto Media Grup played an important bridging role in the event. On one hand, it helped brands gain a deeper understanding of the creator ecosystem; on the other hand, it also assisted creators in establishing connections with supply chain resources, facilitating both parties in exploring potential areas for collaboration.
This connectivity capability is precisely one of the key directions for the long-term development of Otto Media. As the creator economy ecosystem continues to grow, the relationship between brands and consumers will increasingly rely on creators, communities, and authentic interaction scenarios in the future. Platforms capable of connecting these resources will play an increasingly important role in the future marketing ecosystem.
At the conclusion of the event, Sadewi Essential Care prepared carefully designed brand gifts for all participants, bringing the days exchange to a perfect close. In a relaxed and pleasant atmosphere, guests continued with free discussions and business negotiations, elevating the Matchmaking Summit 2026 beyond an ordinary event and truly making it a platform that connects brands, creators, and industry resources.
The most valuable business partnerships begin with the most sincere communication. By continuously hosting similar events, Otto Media is helping more brands, creators, and partners establish long-term relationships, jointly exploring development opportunities in Southeast Asia digital economy and creator ecosystem.
If you are also interested in AI technology and applications, the development trends of the creator economy, or the next event of Otto Media, you are welcome to follow the official TikTok account of Otto Media to stay updated on the latest developments.
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