Are Micro-Influencers Changing the Logic of Brand Growth? Otto Media Research In recent years, more and more brands have begun to use micro-influencers for marketing on a large scale. According to the industry observations of Otto Media, brands like Urban Outfitters, American Eagle, and Sephora have started recruiting large numbers of micro-creators to spread brand content … Continue reading Can Micro-Influencers Really Build Brands? Otto Media Grup Evaluates Creator Marketing